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Dare responds to parody of its own website comparing it to the site of writer Alan Trotter

Here is a rare case of an online 'dispute' that has actually been handled amicably.

When creative agency Dare launched its new website on 16 October, some observers noted that its use of telescopic text bore something of a resemblance to the site of writer Alan Trotter. Someone even went so far as to create a parody site, dubbed 'This is not Dare', highlighting the supposed similarities between the agency's site and the writer's.

Alan Trotter website

As these things seems to always begin, it started with a tweet to Trotter to point out the similarity of the agency site to Trotter's own site.

Dare's new website

Trotter retweeted the claims and followed it up with the following tweets of his own:

Trotter then tweeted the agency directly to ask:

Which the agency responded to knowingly:

Dare parody site

Since this exchange, the parody site has gone live, which initially praised Dare in glowing terms and discussed the use of buzzwords before referencing the work of Trotter himself.

Dare responsed to the 'controversy' with a blog post entitled ‘A short history of telescopic text' explaining the origins of the distinctive text style used and talks about Trotter's site.

Of the parody site itself, Dare wrote: “While we don’t endorse the sentiment of this site, we do embrace the debate.”

Trotter has also tweeted to acknowledge the parody site:

This could be one of the politest of wars we've ever experienced - especially online where trolling and backbiting are now unfortunately the norm - certainly there have been no fall outs as yet, and we quite like how this has been handled by all concerned.


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