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Clarks to open Covent Garden pop-up in menswear push

Clarks is set to open a pop-up store at Seven Dials in Covent Garden targeting ‘stylish’ men.

Open for three weeks, it will house an edit of Clarks’ AW14 men’s collection and marks the first standalone menswear store for the brand.

Alison Sudbury, head of marketing, said: “As we continue to invest in elevating the menswear brand and showcasing our style credentials, the opening of this standalone pop up is an important move for us as a brand in the UK & ROI.

“The new store will allow us to showcase our undeniable heritage, craftsmanship and stand-out menswear collection.”

The store was booked through Appear Here with the creative concept and execution handled by Portas.

It will run from 23 October – 16 November.

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