University New York News

George Washington University names Tribal New York advertising digital media agency of record


By Ishbel Macleod | PR and social media consultant

October 19, 2014 | 2 min read

George Washington University (GW) has named Tribal New York as its first advertising digital media agency of record.

George Washington University

Effective immediately, Tribal New York will serve as digital media agency of record for the university, handling all digital media strategy and digital media buying, including social, display, search and SEO management.

Tribal New York has already begun launched campaigns for GW and strategy work will begin rolling out in November.

“We are particularly focused on increasing interest in our graduate school programs and believe that Tribal’s strong background in all things digital will help us reach potential new students,” said Sarah Baldassaro, associate vice-president for communications at GW. “We are impressed with Tribal’s strategic and targeted approach to digital advertising.”

The agency has been tasked to carry out a digital strategy project allowing for GW’s schools to have a holistic channel and media strategy for their graduate school programs and other key units. The goal will be to drive interest in the programs offered by GW.

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