Samsung and RFU ink three-year partnership agreement

The Rugby Football Union (RFU) has entered into a three-year partnership with Samsung which sees the brand become a key technology partner as the RFU and England rugby team’s consumer electronics & smartphone partner and official home technology partner.

The agreement sees Samsung installing over 700 digital screens throughout Twickenham Stadium, with further displays integrated into England Rugby’s training ground at Pennyhill Park. Over 2,000 affiliated grassroots rugby clubs nationwide will also benefit from the deal which gives them a unique purchase offering with access to Samsung’s Smart Signage and other coaching technologies.

Sophie Goldschmidt, RFU chief commercial & marketing officer said: “We are delighted to welcome Samsung to our partnership family... There are natural synergies between Samsung and the RFU, as sport and technology become increasingly intertwined and we both strive to be at the forefront within our specialty areas.

“This partnership importantly supports both the elite and grassroots levels. In 2012 we committed to invest £76m into the development of a modern, connected stadium, and the partnership with Samsung is another stepping stone to achieving our goal. We look forward to working closely with Samsung to benefit the future of English rugby.”

President of Samsung Electronics, Andy Griffiths, added the brand had “long been committed to sport, both in the UK and globally” and that the partnership is “a very exciting step for us”.

As an official partner Samsung will benefit from an extensive range of sponsorship rights including match day branding rights, hospitality packaging and category exclusivity in consumer electronic & smartphone products.

A new competition, ‘Samsung Try of the Month’, to engage fans and players has launched to coincide with the partnership announcement and will run throughout the 2014/15 season.