Digital
Transformation
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16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Sainsbury's launches 'Spooky Speaker' app to help children truly become their chosen Halloween character

Sainsbury’s has brought its spooky costumes to life with the launch of a Halloween-themed app.

Using voice distortion technology the ‘Spooky Speaker’ app transforms speech to help children become their Halloween characters.

Created by AnalogFolk, the app has six voices – Witch, Frankenstein, Pirate, Vampire, Skeleton and Zombie – which match costumes available to buy from Sainsbury’s.

To use the app users must record phrases which will then be played back in the character's voice. An animated mouth which appears on screen helps to bring the characters to life further.

Meera Folkes, digital marketing manager at Sainsbury’s said the app helped “turn Halloween celebrations up a notch” and bringing costumes to life in such a way was a “fantastic example” of the brand’s ‘Live Well For Less’ ethos.

In addition to the app AnalogFolk has created related marketing activity spanning in-store, mobile, online, social media and print.

Point-of-sale and in-store activities, including PA systems, will feature chosen spooky voices from the app which is available to UK users of Android and iOS devices.

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