By The Drum Team, Editorial

October 17, 2014 | 1 min read

This German ad for Vodafone is by turns intriguing, exhilarating, funny and poignant. A young woman has taken her grandfather's bucket list and is on a quest to complete everything he's written as a 'must-do'. As she tackles each task she sends videos, messages and photos to him, so he can cross them off on his own copy of the list.

Creative Agency: Jung Von Matt / Alster

Director: Christopher Riggert (repped by Biscuit Filmworks)

Ad of the Day is brought to you in association with David Reviews.


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