Sky IQ’s head of marketing Hannah McMullen jumps ship for Thinkbox
Thinkbox has hired Hannah McMullen, former head of marketing at Sky IQ, Sky’s data analytics arm, to the same role.
At Thinkbox McMullen will be responsible for its TV advertising, publications, events programme, email marketing, film production management, database development, owned award schemes and strategic partnerships.
Commenting on her appointment McMullen said that she is “delighted” to be joining the team.
“It's such an exciting time for TV and there is so much opportunity for advertisers; I want to ensure that advertisers capitalise on this and that Thinkbox are supporting them every step of the way."
Her appointment follows the departure of Thinkbox’s previous head of marketing, Jamie Maskall, earlier this year.