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Minecraft General News Technology

Minecraft chief admits studio may be a one-hit wonder

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By John Glenday | Reporter

October 8, 2014 | 1 min read

Mojang’s chief operating officer has conceded for the first time that the company may be just a one-hit wonder after conceding that it would be hard to replicate the runaway success of its hit Minecraft series and that to even try to do so would be a mistake.

Speaking to Sky News Vu Bui said: “I don't think you can replicate this kind of success. It really is something unique and special and I think it would be a mistake to try and replicate it.

"It's being used in education, it's being used around the world in various ways. What they [players] do with it is possibly more creative than anything we could think of as a company."

The admission comes just days after the studio was bought by Microsoft for £1.6bn solely on the strength of one game, for which more than 54m copies have now been sold generating £285k in sales every day.

Mojang has sought to diversify its revenue streams in recent times through merchandising, notably with a range of Minecraft branded Lego sets.

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