Ad of the Day: GE - Enhance Your Lighting

This spot makes up for all those turgid films that don't know how to reign themselves in because there's no time limit online. Every second of this GE ad from the US entertains - and not least because of Jeff Goldblum's bravura performance as Terry Quattro; the man whose celebrity is down to "really great lighting."

Creative Agency: BBDO (New York)

CCO: David Lubars / Greg Hahn

ECD: Michael Aimette

Associate CD: Anne Lac / Judd Counsell

Film Production: PrettyBird

Director: Tim & Eric

Producer: Hillary Calhoun

Photography: Andrew Wheeler

Editor: Kyle Brown

Post Production: PrettyBird

Ad of the Day is brought to you in association with David Reviews.

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