Club Wembley appoints Iris to handle marketing activity
Club Wembley, the premium membership programme at Wembley Stadium, has appointed Iris to handle its marketing activity.
Appointed following a competitive pitch, Iris will now work across core marketing activity, including all lead generation, experiential activity, match day activation and event communications.
Heath Harvey, director of Club Wembley said of the appointment: “It was important that we appointed a partner that we felt we could collaborate with, had the right creative, planning and analysis capability to bring us a truly joined up offering and above all – was the right culture fit for our brand.”
Club Wembley has worked with Iris Concise, the global network's strategy consulting, CRM and insight arm, since February 2013, who advised on how to maximise their sales and marketing strategy.
Steve Bell, chief executive for Europe at Iris, added: “Once clients can see the extent of what we can do for them– it’s like we’ve taken a load off their mind. Clients don’t want more agencies – they want one dynamic agency that can deliver insight, strategy, creativity – all with quality and consistency of delivery.”
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