Social media logos transformed by DDB Singapore for Breast Cancer Awareness month

To coincide with Breast Cancer Awareness Month (October) DDB Singapore has redesigned the logos of social media giants Facebook, Instagram and Twitter to remind people of the importance of self-examination.

Created for the Breast Cancer Foundation, the campaign leverages the popularity of social networking sites using the tagline ‘If only you checked your breasts as often’.

In addition to the revamped logos an online campaign has also launched appealing to the platforms to use the new identities temporarily during Breast Cancer Awareness month to help the cause.

The campaign follows Coppafeel’s #whatnormalfeelslike campaign by Karmarama launched in September to tie in with Breast Cancer Awareness month.

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