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Moo showcases the alter-egos of fiction's finest with the 'Double Lives' business card collection


By John McCarthy, Opinion editor

October 1, 2014 | 2 min read

Print and design firm Moo has launched a line of sleek business cards representing the duality and alter-egos of fiction’s most iconic characters.

The firm designed cards for Superman and Clark Kent, Dr Jekyll and Mr Hyde and Selina Kyle and Catwoman, among others, to celebrate the launch of Moo’s square business cards.

The “double lives” collection portrayed the day-time jobs of individuals with regular business cards - and revealed the night-time identities of characters with its new product, the square card.

Among the works are Breaking Bad’s Walter White and Heisenberg, the monster he became.

The iconic reporter Clark Kent and Superman.

Capitalist mogul Bruce Wayne and Batman.

Selina Kyle and Catwoman.

Dr Jekyll and Mr Hyde.

Dorian Grey and his hidden darker side.

And finally, the wizard of Oz.


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