Crowne Plaza shows off its tailored features in first brand campaign for six years
Crowne Plaza has showcased its tailored features in a new campaign by JWT, the first brand campaign for the hotel company in six years.
Free fruit, an aromatherapy kit and the ability to change the room temperature are among the options promoted by Crowne Plaza.
David Masterman, creative director at JWT London, explained: "It’s the Crowne Plaza brand’s attention to detail that sets them apart, so we wanted to hero the little things that make a big difference to their guests' stay. A complimentary apple isn’t just an apple, it’s the little energy kick behind a moment of inspiration.”
The piece of creative looks to directly address the audience by not only talking about the features, but also about the benefits that they have.
Claire Chapoulet, brand director for Crowne Plaza Hotels & Resorts and Intercontinental Hotels & Resorts, Europe said “We’re excited to be launching our first Crowne Plaza campaign in six years, and the first campaign in our brand’s history that talks directly to our commercial audience. We’re really proud of the creative work, and feel it communicates clearly and intelligently what our brand is all about – helping our guests get the best out of their day by putting them front and centre of everything we do.”
Mindshare handled media planning and buying for the campaign.
