Heinz Ketchup creates first pan European TV ad in almost 10 years


By Natalie Mortimer, N/A

September 29, 2014 | 2 min read

Heinz is set to release a pan European TV advert for Heinz Tomato Ketchup, marking seven years since the brand last advertised on the medium.

Ten different versions of the ad have been created to reflect local tastes when it comes to eating ketchup, using the strapline 'It has to be Heinz'.

The UK advert, which will air on 1 October until the first week of December, sees Heinz Tomato Ketchup squirted on to a hot dog – one of five different food moments that feature in the advert.

Meanwhile, the Polish version has a cheese and ham sandwich instead and the French and Spanish cut features sauté potatoes and chicken fillets.

Lucy Cawkwell, european marketing manager, Heinz Tomato Ketchup said: “Heinz Tomato Ketchup has always been about putting that spark into mealtimes and we know from our research that for many of our consumers, some dishes simply aren’t complete without it.

“So our new campaign really celebrates that idea of bringing food to life and also champions the quality of the tomatoes which give our sauce its unmistakable taste.”

The campaign also introduces for the first time the use of only Heinz tomatoes in the recipe which are specifically selected and grown from Heinz seeds for their unique taste, colour and texture.


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