Molson Coors has retained ZenithOptimedia and Kinetic to handle its UK and Ireland media account following a six-month review.
Work for the company will include handling media planning and buying for brands such as Carling, Cobra and Coors Light.
Andy Cray, director of brands at Molson Coors, said: “Our industry is constantly evolving and innovation will continue at pace.
“At Molson Coors we want to work with partners that can deliver thought leadership and industry leading media buys, which content our brands with consumers and shoppers.”
Mark Howley, group MD of ZenithOptimedia added that he was “proud” to be given the responsibility, while Kinetic CEO Stuart Taylor said he was pleased to be continuing a “long and productive” relationship.