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Powwownow #SongConfessions social media drive launched to find the nation’s guilty pleasure hits

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By John McCarthy, Opinion editor

September 24, 2014 | 2 min read

Powwownow, the UK conference call company, has begun the #SongConfessions social media campaign designed to discover the nation’s music guilty pleasures.

#SongConfessions will find the firm's next on-hold song playlist

The campaign will aim to find the music the general public enjoys most, but would like to keep a secret.

Nonetheless, the firm will encourage social media users to come out in the open with their musical shame using the hashtag #SongConfessions.

The social media initiative will aim to help the Richmond-based firm refresh the tracks played on its on-hold music playlist. The firm said it believed that if consumers were hearing music they liked, they would adopt a more positive attitude in the workplace.

Robert Gorby, marketing director at Powwownow, said: “We know that everyone has those guilty pleasure songs and it will be interesting to see which prove the most popular.”

“Our research has shown that music can be a real mood enhancer in the workplace and by seeing the songs that people secretly love, we hope to include a few more to inspire the UK’s workforce.”

The Powwownow website reads: "In the age of mp3 and digital streaming, there's no excuse for half the rubbish that gets pumped out on conference call lines every day. That's why here at Powwownow we let you choose the music that will help set the tone for your call."

Earlier this year the firm launched the similar #Powwowhelpmenow social media drive to help remedy common complaints in the workplace.

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