Tic Tac has teamed with seven brands including Topman, Dorothy Perkins and Cineworld to reach the 16-24 year old audience as part of its £1.7m Find a Fiver campaign.
The campaign, created by communications agency Aesop, starts this month and offers consumers the chance to win £5.
It will be promoted across 12 million packs until the end of December and see Topman, Dorothy Perkins, National Express, Cineworld, Takeway.com, xtravsision.ie and HMV.ie offer consumers £5 off clothes and cinema tickets.
Tamara Gillan, CEO and founder of Cherry London which negotiated the partnerships commented: “By working towards a common goal and harnessing the power of seven, relevant and well-aligned brands, that we know to be loved and respected by Tic Tac customers, we’ve created a much more powerful promotional campaign.”
Tic Tac customers will be able to find out instantly if they’ve won £5 by texting a code on the packet. The text will also include a link to the ‘Find a Fiver’ website where customers can redeem the rewards from the other partner brands.