Tic Tac teams with Topman, Dorothy Perkins, Cineworld and more to push ‘Find a Fiver’ campaign
Tic Tac has teamed with seven brands including Topman, Dorothy Perkins and Cineworld to reach the 16-24 year old audience as part of its £1.7m Find a Fiver campaign.
The campaign, created by communications agency Aesop, starts this month and offers consumers the chance to win £5.
Tic Tac teams with Topman, Dorothy Perkins, Cineworld and more
It will be promoted across 12 million packs until the end of December and see Topman, Dorothy Perkins, National Express, Cineworld, Takeway.com, xtravsision.ie and HMV.ie offer consumers £5 off clothes and cinema tickets.
Tamara Gillan, CEO and founder of Cherry London which negotiated the partnerships commented: “By working towards a common goal and harnessing the power of seven, relevant and well-aligned brands, that we know to be loved and respected by Tic Tac customers, we’ve created a much more powerful promotional campaign.”
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Tic Tac customers will be able to find out instantly if they’ve won £5 by texting a code on the packet. The text will also include a link to the ‘Find a Fiver’ website where customers can redeem the rewards from the other partner brands.