Mr Men and Evian team up to introduce new character Mr Glug

Evian and Mr Men Little Miss parent company Sanrio have teamed up to create a new character - Mr Glug – who changes colour when he is thirsty.

The story of the new character will be told in an ebook and picture book with online hub liveyoungmrmen.co.uk allowing Mr Men Little Miss fans to play games.

Melissa Loan, shopper marketing manager for Danone Waters, said: “This is the first time Evian has worked with Mr Men Little Miss and we have loved every minute of it! The Evian kids multipack is a brilliant way for parents to give their children a fun way to drink water whether at home or on the go.”

Mr Glug will also be touring selected London Tesco stores throughout September and signing copies of his new book.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.