Speedo North America has unveiled the new Speedo Fit, fitness app and companion website, designed to help swimmers of all levels set and reach their goals by providing a digital platform for motivation, guidance and community.
The app, which is now live in North America, can be downloaded by iOS users through the iTunes store. Users can log and track swims, join challenges, interact with friends, find pools, learn proper technique and much more in a completely new, digital experience.
The digital service was created to inspire more people to take up swimming and motivate them to become better than ever in the pool with a comprehensive tips guide also included.
Interactive design agency, Hello Design was a key partner in the creation of the app, working with Speedo on outreach for the launch.
An additional feature will also help users locate their closest swimming pools using the smartphone’s GPS tracking system.
Jim Gerson, president of Speedo USA, said: “We firmly believe that swimming is the best and most effective way to get fit.
“The Speedo Fit app promises to become an invaluable training partner for those who swim for fitness - whether you’re looking to swim further or just to get to the pool more often.”
The Speedo Fit website was also launched this week.