Domino’s champions the pizza crust in latest ad campaign
Domino’s Pizza has launched a new TV and digital campaign to make the public hungry for its stuff pizza crusts and to tie in with the introduction of a new flavour - cheese and smoky bacon.
The campaign, which forms part of a wider campaign that aims to change the nation’s attitude towards crust, launched today (17 September) and is aimed at families and parents.
Andy Taylor, creative director at iris, who created the campaign, commented: "However wonderful your pizza, there's always the odd crust left at the end of the meal. This new spot taps into this insight at the expense of the extended family in the garden - sorry birds!"
The ads also form part of Domino’s strategy to deliver exciting content to its UK audience via the company’s ‘Greatness’ platform.