WPP and ITV are among a number of investors to take a stake in digital studio Indigenous Media, a firm founded by award-winning film makers Jon Avnet, Rodrigo Garcia and Jake Avent.
The studio, which produces scripted content and develops channel brands for content distribution, has received investment from the companies alongside Advancit Capital and individual investors.
Both WPP and ITV will contribute advertising and distribution ideas to the firm while it concentrates on delivering content to attract brand sponsorships.
The studio, founded by Avnet, director of Black Swan and Rodrigo Garcia, who was responsible for Albert Nobbs, has received critical acclaim following the pair’s female-centric WIGS digital content model which featured Fox as a strategic partner.
Ok, drop everything and watch http://t.co/wVXRGevaP8
— Rodrigo Garcia (@rodonblue) March 25, 2014
The acquisition will help aid WPP’s growing digital video sector and open new channels of content distribution for the group.
Last week, Sir Martin Sorrell, head of WPP told the Drum that a close result in the Scottish independence referendum could be a disaster to the stability of the UK economy.