WPP and ITV invest in digital studio Indigenous Media

WPP and ITV are among a number of investors to take a stake in digital studio Indigenous Media, a firm founded by award-winning film makers Jon Avnet, Rodrigo Garcia and Jake Avent.

The studio, which produces scripted content and develops channel brands for content distribution, has received investment from the companies alongside Advancit Capital and individual investors.

Both WPP and ITV will contribute advertising and distribution ideas to the firm while it concentrates on delivering content to attract brand sponsorships.

The studio, founded by Avnet, director of Black Swan and Rodrigo Garcia, who was responsible for Albert Nobbs, has received critical acclaim following the pair’s female-centric WIGS digital content model which featured Fox as a strategic partner.

The acquisition will help aid WPP’s growing digital video sector and open new channels of content distribution for the group.

Last week, Sir Martin Sorrell, head of WPP told the Drum that a close result in the Scottish independence referendum could be a disaster to the stability of the UK economy.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.