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Shock advertising: the best tweets from our Advertising Week #awchat Twitter debate

Ahead of a screening of the Shockumentary film during Advertising Week in New York later this month, The Drum's editor Gordon Young, responded to questions on Twitter from the organisers at Advertising Week about the impact that brands using shock can make within their advertising.

This Benetton ad cropped up during the debate

The chat was based around the Twitter hashtag '#awchat', which was used 400 times during what turned out to be a lively debate - with many dissenting opinions.

Across the hour, five questions were posed towards those taking part, on their views on shock advertising and the ads that surprised them the most.

Below are some of the best responses:

Q1: Is the effect of shock wearing off? Or stronger than ever? Why?

Q2: Is shock genuinely effective to you? Or are you immune to it? Why?

Q3 When has shock disgusted you? What specifically was it?

Q4 What has surprised as much as delighted you. Why?

Q5 How risky is it for big brands to employ shock? Or is it risky for them not to?

Click here to register to attend the Drum's Shockumentary session as part of New York ad week.

Below is a taste of what the Shockumentary will do for you.

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