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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

UK Top Shazamed Ads: Marks & Spencer storms the chart with two new entries from Ed Sheeran and Clean Bandit

Retail giant Marks & Spencer has shot into the chart this week with two new offerings.

'Rather Be' by Clean Bandit steals the number two position after featuring in M&S Food's minute-long spot 'Adventures in Imagination'.

The campaign comprises of a montage of sizzling burgers, chocolate-topped profiteroles and crumbling cheese - harking back to the brand's seductive 'not just any' food ads.

Meanwhile, Ed Sheeran's 'Sing', the score for M&S's 'Fashion Trends 2014' TV ad, sneaks into the third spot.

Both ads were created by Rainey Kelly Campbell Roalfe/Y&R and Mediacom and end with the strapline 'Only M&S'.

There's another new entry from London Grammar - their hit 'Hey Now' appears in Dior's 'The Future is Gold' campaign, starring Charlize Theron, for the designer's new J'adore Dior fragrance.

Once again Lykke Li holds on to the number one spot with her hit for Peugeot 'Gunshot'.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

Artist: Lykke Li
Brand: Peugeot
Campaign: Peugeot 108
Agency: Havas Ww & Omd
Rather Be
Artist: Clean Bandit
Brand: M&S Food
Campaign: Adventures In Imagination
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
Artist: Ed Sheeran
Brand: M&S
Campaign: Fashion Trends 2014
Agency: Rainey Kelly Campbell Roalfe/y&r & Mediacom
Word Up
Artist: Cameo
Brand: moneysupermarket
Campaign: Epic Elephunk
Agency: Mother & Mediacom
Hey Now
Artist: London Grammar
Brand: Dior
Campaign: The Future Is Gold
Agency: Kr Medicom (mediacom)
My Type
Artist: Saint Motel
Brand: Phones4u
Campaign: Welcome To The #futureyou
Agency: Adam&eveddb & The7stars
Locked Out Of Heaven
Artist: Bruno Mars
Brand: Toyota Yaris Hybrid
Campaign: The Musical City
Agency: Saatchi & Saatchi & Zenithoptimedia
Walk This Way
Brand: Boohoo
Campaign: Brooklyn Princess A/w 14
Agency: Mirabelle Communications
Android Porn
Artist: Kraddy
Brand: Honda Civic Type R Concept
Campaign: R-rated
Agency: Karmarama & Starcom Mediavest
Rainbow Man
Artist: Busy P
Brand: Google Play
Campaign: Official Logo
Agency: Bbh & Essence

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