Highland Spring Creativity Drum News

Highland Spring updates brand packaging in the 'run up to the festive season' and a 'seasonal spike in sales'

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By Gillian West | Social media manager

September 8, 2014 | 2 min read

Bottled water brand Highland Spring has unveiled a new look in a bid to achieve greater visual impact and standout on shelf in both retail and wholesale channels.

Highland Spring’s sparkling range has been updated to reflect the more premium nature of sparkling water with silver labels and a refined font hoping to give the brand a sophisticated look and feel. A sprinkling of bubbles in the design seeks to add to the product’s sense of occasion.

Shrink wraps on sparkling retail multipacks and cash and carry packs also carry the new look with silver cues to communicate the premium feel. Highland Spring’s purple hues and the rolling hills or organic land have been retained to keep the brand recognisable amongst consumers.

The still range has also been updated with new shrink wrap across retail and cash and carry, keeping the brand’s trademark purple to reinforce the brand’s ‘Full of the Joy’ positioning.

Scott Dickinson, senior brand manager at Highland Spring Group, said the “run up to the festive season is the perfect time to launch our new Highland Spring sparkling packaging” as it is a key time for retailers with “more consumers entertaining at home and opting for sparkling water as a non-alcoholic alternative”.

He added: “As the bottled water category continues to grow, the new labels and shrink wrap across our still and sparkling ranges will ensure Highland Springs stands out on shelf. Consumers look for quality brands they know and trust and our refreshed packaging will ensure even greater influence on shoppers buying decision’s at the point of purchase.”

The Highland Spring Group currently produces brands including Highland Spring, Speyside Glenlivet, Hydr8, Highland Spring Country and a range of private label flavoured and unflavoured waters for major UK supermarkets and food retailers.

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