The Money Shop hands creative account to Cogent Elliott

High Street pay day lender, The Money Shop has appointed Cogent Elliott to handle its creative advertising account.

Following a competitive pitch, the West Midlands agency will now work on a number of on and off-line marketing projects, including a TV campaign later in the year.

Jurgen Hutter, commercial director at The Money Shop confirmed the appointment.

Mike Philipson, CEO of Cogent Elliott, said: “After such an intensive pitch process, we are delighted to have been appointed by The Money Shop. We now look forward to helping them grow their business in the UK.”

The account was previously held by FWD Communications.

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