Volkswagen Commercial Vehicles has appointed Frank PR to handle its consumer PR projects and promote the vehicle’s credentials as the ultimate 'getaway' transport.
This will mark Volkswagen Commercial Vehicles first foray into creative consumer PR.
Pietro Panarisi, head of press and PR at Volkswagen Commercial Vehicles UK, said: "Over the last 60 years we have built up an envious motoring heritage, which includes some of the most famous and best-loved vehicles of all time.
“We were looking for a partner who could help us spearhead the brand’s media relations activities as we build on our sales success and expand our awareness across non-automotive media. We have been really impressed with Frank's passion and creative approach to our business and look forward to delivering some exciting results."
Frank PR MD Alex Grier said that the agency looks forwards to matching Volkswagen’s record in excellence "with a bold and creative PR strategy."