Game of Thrones star Charles Dance gives rugby stars a pep talk in England Rugby 2015’s latest ad

England Rugby 2015 suggests that the coming season is ‘too good to miss’ in its new ad campaign, which shows actor Charles Dance providing a pep talk to rugby stars such as Dylan Hartley and Sir Ian McGeechan.

Dance, who recently played Tywin Lannister in Game of Thrones, provides a rousing speech stating that the collection of rugby stars “are not just any team” in the two minute forty second advert.

He names regions, stating “Milton Keynes, you’re our shoulders. Are you ready to carry the legion of fans?”

England Rugby 2015 CEO, Debbie Jevans, commented: "We are excited to launch the ticketing campaign and begin the build up to tickets going on sale for the Rugby World Cup 2015.”

The Bartle Bogle Hegarty ad forms the introduction of a large integrated marketing and PR campaign including regional, national and international print, digital, outdoor, social media advertising, and a city dressing programme in each of the 11 host cities.

Tickets for the Rugby World Cup will go on sale on 12 September.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.