Half of Brits shop in bed, 1 in 10 on the toilet and 1 in 100 during sex, says new research
Almost half (48 per cent) of Brits shop online in bed, while 11 per cent do so while on the toilet, and 1 per cent during sex, according to a new study.
The report, commissioned by shopping and price comparison site Give as you Live, surveyed 2,000 adults about their shopping habits.
The research found that a further one in 10 (11 per cent) of us admit to shopping online whilst dining or drinking out – an indicator that the rise of smartphones and tablets has led to an increase in shopping taking place in previously off-limits areas.
Men are the biggest culprits of shopping on the go, with more men than women admitting to shopping on the toilet (13 per cent versus 7 per cent), when dining or drinking out (13 per cent versus 9 per cent), on a date and even during sex (2 per cent versus 1 per cent).
Steff Lewis, head of consumer insights at Give as you Live, said: “The ability to compare prices and product reviews means that internet shopping has become a staple for many of us – but there’s a time and a place. Shopping on the loo or in bed is fine, but on a date or during sex – really?”
Manchester is the bed shopping capital of England, with two thirds (59 per cent) of locals shopping under their duvets.
The most amount of toilet purchases took place in Belfast where one fifth (22 per cent) of residents admitted to making a purchase while on the loo.
Give as you Live works with 3,666 leading stores that have signed up to donate a commission on every online purchase. Shoppers don’t have to spend any more money as it’s the retailer who makes the donation.