US fashion brand Nordstrom has partnered with marketing company Curalate to launch Like2Buy, a platform designed to create a more seamless shopping experience for its customers via Instagram.
By clicking on the Nordstrom Instagram page, consumers can connect to the platform via a link then view a gallery of shoppable products before being taken directly to Nordstrom.com to complete their purchase.
The idea is that the path to purchase is shorter for consumers and cuts out the need to search the Nordstrom website for items they have seen on social media.
The Nordstrom Instagram page currently has 530,000 followers.
Bryan Galipeau, social media director at Nordstrom said the brand decided to launch the Like2Buy platform after receiving feedback from its customers about their shopping preferences.
"We continue to hear from many of our customers that they want speed and convenience incorporated into all the places they shop – including our social platforms."
“We connect with more than 500,000 customers on Instagram by posting items we hope they find inspirational, beautiful and fun. Like2Buy enhances the experience for customers who want to take the next step and learn more about the great fashion we're featuring, to make a purchase or save items for another time.”
The brand is the latest to implement ways to better monetise its Instagram feeds – In June Vogue introduced similar technology for its Instagram page when it partnered with the LIKEtoKnow:IT platform, which sends out email links to items that users have ‘hearted’ on its Instagram page.