TJ Hughes appoints theEword to oversee SEO and content strategy
Budget retailer TJ Hughes has asked digital marketing agency theEword to take charge of its SEO and content strategy to increase its online visibility.
A blended digital marketing campaign is in the works for the department store chain with the aim of increasing its search engine visibility to drive shoppers to its website and its bricks and mortar stores.
This will emphasise TJ Hughes specialism in discounted, branded products with creative content tailored to reach its target audience.
Paula Wilding, ecommerce manager at TJ Hughes, said: “TheEword’s creative and open-minded approach to our brief really impressed us. The agency demonstrated an awareness of the retail sector and an understanding of the need for a successful, content-based strategy to differentiate us from huge competitors within the industry.
“We’re really looking forward to working alongside the agency and we’re confident the team’s proven digital expertise will help to make a difference”
Business development director of theEword Kleon West added: “Naturally, the pitch process was extremely competitive, so we’re delighted to have won this client. Retail is a sector that really excites theEword team – we thrive in competitive markets and can’t wait to play our part.”
TJ Hughes was subject to a private buyout in 2011 and now trades from 10 UK stores.