Burger King has confirmed the £6.6bn acquisition of Canadian doughnut chain Tim Hortons, and has stated that the two will remain separate entities.
In a Facebook post, the company stated: “As part of the announcement made today, both Burger King Corp. and Tim Hortons will continue to operate as independent brands. We’ll just be under common ownership.
"Our headquarters will remain in Miami where we were founded more than 60 years ago and business will continue as usual at our restaurants around the world….the Whopper is not going anywhere.”
The new group will be headquartered in Canada, something that has led to suggestions that the decision is tax-based, with taxes being cheaper in Canada.
Burger King insisted this was not the case: “The decision to create a new global QSR leader with Tim Hortons is not tax-driven – it’s about global growth for both brands. BKC will continue to pay all of our federal, state and local US taxes.”
While the corporate identities will remain separate, corporate services will be shared. It is unclear if this will include marketing teams.