Harrods appoints TBWA\London to creative account

Harrods has appointed TBWA\London to handle its creative account, with a Christmas campaign for its Knightsbridge store the first item on the agenda.

Deborah Bee, director of creative marketing at Harrods, commented: “TBWA have shown us their creative firepower in the past few months and this experience made it an easy decision. We’re looking forward to working together to create great things for the brand.”

The agency has now begun work on the Christmas campaign, something which looks to reinforce the store’s unique positioning.

Last year’s window display, pictured, saw the creation of the ‘Harrods Christmas Express’, featuring internal carriage scenes as well as an audio track to cement the imagery.

Peter Souter, chairman of TBWA\London said: “Harrods is a global icon and an extraordinary British brand. We’re keen to create communications to amplify Harrods’ personality and strengthen the brand’s iconic status.”

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