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Facebook changes policy to allow same advertiser to appear more often in timeline

Facebook has made changes to its advertising policy, allowing brands to appear more often on timelines.

Now, ads from a page that a person is not connected to can be inserted into news feed up to twice per day. The limit previously stood at once per day.

As before, ads from a page that a person is connected to can be inserted into news feed up to four times per day.

Confirming the move to The Next Web, Facebook said: “On an ongoing basis, we implement changes to improve the quality and types of content people discover in news feed. As a part of this, we’re making changes to increase the number of times people can see ads from a page in their news feed per day (note: this is not an increase in the total number of ads overall, just in the number of ads from the same advertiser).

“To be clear, this will not increase ad load. It is important to note that with this update, most advertisers will see very little change, if any, to the delivery of their ads in news feed.”

This comes as Twitter also announces a change in its timeline which could see more unwanted comment appearing on timestreams.

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