Broadcaster Sky has set out a series of measures designed to boost representation for black, Asian and minority ethnic (BAME) across Sky 1, Sky Atlantic, Sky Living and Sky Arts by the end of 2015.
Targeting both on and off screen talent the measures are designed to reflect the diversity of Sky’s 10.7m UK and Ireland subscribers through several new targets, including the allocation of at least 20 per cent of significant on screen roles to actors from BAME backgrounds.
In addition all original Sky programming is targeted to have at least one person from a BAME background in a senior production role and 20 per cent of writers will be similarly sourced.
Sky has also committed itself to offer a 12 month placement within its commissioning team as part of the Creative Diversity Network’s Commissioning Leadership Programme.
Stuart Murphy, Sky’s director of entertainment said: “Sky is dedicated to making programmes that feel representative of every one of the millions of viewers that watch our content every day, whatever their colour. So we have tackled the issue with the same sense of ambition that we show in all other areas of our business, setting ourselves a set of tangible goals that will hold us to account. Our aim is to kick start a sea change in the on screen representation of ethnic minorities on British television. It’s an incredibly exciting time, and I am very proud that Sky is going to be at the forefront.”