Hopster, the ad-free TV and learning service for pre-schoolers, has appointed Beyond at Manning Gottlieb OMD to handle its media planning and buying following a competitive pitch process.
The agency, the first hired by Hopster, will look to create sustainable demand to achieve business objectives for the service, starting this month with digital activity.
Of the appointment, Marie Steinthaler, head of marketing at Hopster commented: “We’re very excited about working with Beyond to grow our user base with clever, fun campaigns, kicking off with a summer campaign that combines a digital push with a gorgeous, personalised goody for our subscribers.
“At Hopster, we care about making screen time better for kids, so the more families know about us, the better – and Beyond’s experience with entrepreneurial businesses helps us get the word out in a manner of creative ways that suit our setup and objectives.”
The appointment follows an exclusive deal with family favourites The Gruffalo and The Gruffalo’s Child.