The Premier League is set to clamp down on Vine videos of goals made by spectators, stating that they break copyright laws.
Premier League’s director of communications Dan Johnson told the BBC that it is developing technologies like gif crawlers and Vine crawlers to stop the behaviour.
“You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law.
“I know it sounds as if we're killjoys but we have to protect our intellectual property.”
The Premier League has a £3bn deal with Sky Sports and BT Sport for the screening of live matches for three seasons.
The Times and The Sun has also got a deal to show online goals and highlights from games: with these moments being the ones that fans are most likely to take Vine videos of.
The Premier League season begins 16 August, as Manchester United take on Swansea City at 12.45pm.