Children’s charity Save the Children has tasked independent media agency the7stars to handle brand communications advertising for its Christmas campaign.
Working under the Eden and adam&eveDDB partnership, which has seen the latter work with Save the Children since 2010, the7stars will also work on the campaign alongside retained agencies John Ayling & Associates and 360i.
Jenny Biggam, co-founder, the7stars, said: “Save the Children is an iconic charity who has been working non-stop to help the world’s most vulnerable children since its inception in 1919. The7stars is really proud to be a part of the charity’s advertising plans and ensure Save the Children is more visible than ever.”
The specifics of the campaign are yet to be finalised but it will involve digital and TV advertising, The Drum understands.