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Company Magazine to go online-only to “support the desires” of its target audience

Cover of the 2nd last issue of Company (Sept 2014)

Hearst has said that Company Magazine will go online-only from October, as it looks to support “the desires of its 16–24 year-old female audience.”

Over the last six months, traffic to the website has risen 46 per cent, with return visitors up 99 per cent, the media stable claimed, adding the social traffic soared by 140 per cent over the last six months.

Anna Jones, chief executive officer, Hearst Magazines UK said that the move will allow Company to provide “a unique and dedicated service” to its target demographic.

“Company already has a strong social presence across Twitter, Instagram, Facebook and YouTube and this focus will ensure this audience remains a key part of Hearst’s product portfolio,” she added. “Company Magazine has earned a loyal following since its original launch in 1978 and I’d like to thank the hard-working editorial team, led by editor-in-chief Victoria White, for their continued dedication and passion as we take the brand into this next phase.”

Last year, Hearst closed health and fitness magazine Zest.

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