The Times and The Sunday Times celebrate 'the moments even we can’t describe in words' in sports coverage push

The Times and The Sunday Times are drawing attention to their sports coverage and exclusive, near-live football, rugby and cricket video highlights with a new campaign from Grey London.

A series of three TV commercials, each comprising of a montage of some of the most striking and unmissable Premier League, Aviva Premiership Rugby and England international cricket moments set to Belin’s 1980s power ballad ‘Take my breath away’, introduce the strapline ‘For the moments even we can’t describe in words’.

A fourth spot, running on video-on-demand channels, features the same line with footage from all three sports, replacing matchday sounds with dramatic sound effects including shattering glass, a pinball machine and a lion’s roar.

The campaign aims to celebrate The Times and The Sunday Times ability to now deliver near-live action and match highlights alongside pre- and post-match narrative, predictions, comment, opinion and analysis.

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