Kipling appoints We Are Pi to global ad account

Fashion brand Kipling has appointed Amsterdam-based We Are Pi to handle its global advertising account.

Appointed following a review process which began earlier this year, Kipling’s global marking director Gwenda van Vliet said that the agency was chosen because it “demonstrated strong creative ideas and an innovative approach that will help Kipling to share our brand story with our consumers”.

We Are Pi partner, Patrick Garvey, added: “We are very excited about lending our minds to extend the Kipling story. Kipling is one of the fastest-growing brands within the VF Corporation. They’ve built a soaring business on an incredibly strong brand DNA and have ambitious global growth plans.”

The agency will now implement the brand’s new strategic positioning and bring it to the next level.

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