Whyte & Mackay updates Glayva packaging to increase brand awareness and shelf stand out

Whyte & Mackay has debuted new bottle designs for its whisky liqueur Glayva created by threebrand.

Briefed to increase brand awareness, on shelf prominence as well as conveying the variety of flavours that give Glayva its unique taste, the Edinburgh-based agency’s updated branding hopes to give the liqueur a more “contemporary feel”.

Lisa Gray, client services director at threebrand, explained: “The new bottles have been embossed with illustrations of the ingredients used within Glayva, showcasing the intricate combination of flavours that blend together to form the rich, honeyed spirit.

“We have also refreshed the label to give the brand a contemporary feel and highlight Glayva’s suggested serve, which is neat, either chilled or served over ice.”

UK off-trade sales director at Whyte & Mackay, Stephen Watt, added: “We are confident that the new packaging will help further encourage consumers into the category by helping them best understand Glayva.”

The new packaging signals the beginning of a busy period for the brand with planned UK-wide sampling activity, a social media campaign and a marketing push for Christmas in the pipeline.