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Daniele Fiandaca Profero Creative Social

Daniele Fiandaca to leave Cheil UK to focus on Creative Social and Innovation Social


By Stephen Lepitak, -

August 12, 2014 | 2 min read

Daniele Fiandaca, head of innovation for Cheil UK, is to leave to focus on personal projects.

Fiandaca, who co-founded Creative Social and Innovation Social, will depart at the end of the August to concentrate on developing those events.

He explained: ‘After nearly three years at Cheil, it’s time for me to move on. I’m an active founder of Creative Social, which is celebrating its 10th anniversary this year, and it’s time to concentrate on that. We’ve got our second book, Hacker, Maker, Teacher, Thief: Advertising’s next Generation, coming out in September. I’ll also be devoting time collaborating with old friends such as Hyper Island.”

Matt Pye, chief operating officer at Cheil UK, said that the agency had “evolved massively” over the three year period that Fiandaca had worked there.

“His mission was to integrate innovation into the Cheil ethos, and he’s done an admirable job of it.

"Today, we’re an agency in which innovation is second nature, an integral part of our proposition in our search to deliver better, more effective solutions for clients. It’s a way of thinking that is evidenced by our presence on the Innovation Lions shortlist and we wish Daniele every success in his next challenge,” added Pye.

Fiandaca joined the agency having previously been in consultancy with Digital Fauna after he left Profero Europe where he spent over a decade, latterly as chief executive.

Daniele Fiandaca Profero Creative Social

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