By Gillian West | Social media manager



Compare The Market article

August 11, 2014 | 1 min read

Compare the Market favourites Aleksander and Sergei return with a new meerkat-filled offering.

For their latest adventure Aleksander and Sergei take baby Oleg back to his roots in Africa as “every meerpup should know where he’s come from”.

Created by VCCP, the latest chapter in the long-running campaign launches a ‘limited edition Safari Oleg’ toy.

The family’s safari experience will be played out during the brand's Coronation Street sponsorship idents on ITV, with meerkat fans also able to get updates baby Oleg's African adventure online and via social media.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

More from Advertising

View all