Vapestick to work with Mischa Barton and Space in hunt for two style icons to front ad campaign

Electronic cigarette brand Vapestick has appointed Space to handle its online and offline integrated communications following a three-way pitch as it embarks on the search for a style icon, led by actress Mischa Barton.

The agency has been tasked with creating a differentiated placement for the brand within the fast growing competitive sector, while also building a consumer relationship through creative communications, promotional activity and out-of-home activity.

Activity will include a five month campaign, which begins tomorrow across festivals and live events, to find the brand’s next style icon, with two set to be selected from a panel including Barton.

The winners will be announced on 16 December and will take part in a photoshoot ahead of an advertising campaign set for next year.

Frank PR brokered the deal between Vapestick and Barton.