Global’s creative team has partnered with the likes of Ogilvy & Mather and WCRS to launch the inaugural Open Studio Sessions, a pop up studio and creative hub enabling brands and agencies to access the best vocal talent, at the Edinburgh Fringe Festival.
“The Edinburgh Fringe Festival is packed with the world’s best performers, so we are offering creative agencies and clients the chance to tap into this and get a new take on how to make the most of commercial radio,” said Stuart Mays, director of commercial strategy at Global.
“Ultimately it’s about having fun with sound, pushing boundaries and throwing adland and Fringe talent together and seeing what happens.”
The Open Studio Sessions aims to serve a dual purpose by serving both creative agencies with difficult briefs or questions about radio and emerging talent looking to open up commercial opportunities.
In order to bring together the talent at the festival Global, owner of stations including Capital FM, Heart and Smooth Radio, has teamed up with creative agencies, producing a demo or radio scamps free of charge.
Gerry Human, executive creative director at Ogilvy & Mather, commented: “We're thrilled to be able to share our ideas with so many talented artists. This initiative from Global is exactly the kind of thing we need, to support more risk taking in radio.”
WCRS creative director, Ross Neil, added: “The best adverts are often the alchemy of a great idea performed by great talent. Global is giving us access to the greatest performing talent in the world. Now it’s our job to craft some world class scripts.”
Global’s Open Studio Sessions will be at the festival from Sunday 17 until Friday 22 August.