Global Radio joins forces with creative agencies to launch Open Studio Sessions at Edinburgh Fringe Festival
Global’s creative team has partnered with the likes of Ogilvy & Mather and WCRS to launch the inaugural Open Studio Sessions, a pop up studio and creative hub enabling brands and agencies to access the best vocal talent, at the Edinburgh Fringe Festival.
“The Edinburgh Fringe Festival is packed with the world’s best performers, so we are offering creative agencies and clients the chance to tap into this and get a new take on how to make the most of commercial radio,” said Stuart Mays, director of commercial strategy at Global.
“Ultimately it’s about having fun with sound, pushing boundaries and throwing adland and Fringe talent together and seeing what happens.”
The Open Studio Sessions aims to serve a dual purpose by serving both creative agencies with difficult briefs or questions about radio and emerging talent looking to open up commercial opportunities.
In order to bring together the talent at the festival Global, owner of stations including Capital FM, Heart and Smooth Radio, has teamed up with creative agencies, producing a demo or radio scamps free of charge.
Gerry Human, executive creative director at Ogilvy & Mather, commented: “We're thrilled to be able to share our ideas with so many talented artists. This initiative from Global is exactly the kind of thing we need, to support more risk taking in radio.”
WCRS creative director, Ross Neil, added: “The best adverts are often the alchemy of a great idea performed by great talent. Global is giving us access to the greatest performing talent in the world. Now it’s our job to craft some world class scripts.”
Global’s Open Studio Sessions will be at the festival from Sunday 17 until Friday 22 August.
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WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.
The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.
Our mission has always been to create work people care about. And this is now more important than ever.
In a digital age people avoid what they don’t like and amplify what they do. So our aim is to create engagement in whatever form it takes. To create things that people love, choose to interact with and even spend money on.
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