Żubrówka to host immersive brand experience at Oxfordshire's Wilderness festival
Bison grass vodka brand Żubrówka has partnered with design duo studio-BOO, theatre company Reuben Feels and others to bring the Żubrówka Den to this weekend’s Wilderness festival.
As part of an immersive experience decked out with art installations, wildlife and a woodland bar Żubrówka will be inviting revellers to take part in craft making and tastings whilst enjoying live performances.
The bespoke tepee tent will host an array of free activities over the course of the festival (Thursday 7 – Sunday 10 August) including European fiddle player Chris Haig, interactive storytelling and weaving workshops with Stephen Froom.
Studio-BOO’s design skills will come to the fore in animal mask making workshops to get festival-goers ready for Wilderness’ late night revelry.
In addition to live entertainment and activities the Żubrówka Den also promises a sensory experience for all who enter with an apple tree complete with hanging mobiles standing in the centre and 3D paper creatures covering the furniture.
A bespoke bar made from apple crates will sell Żubrówka cocktails and vodka enthusiasts will be able to sample Żubrówka neat with brand ambassadors on hand to explore fruit pairings and explain the brand’s history.