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Jaywing poaches Bloom’s Darren Navier as creative head

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By Ishbel Macleod, PR and social media consultant

August 5, 2014 | 2 min read

Jaywing has appointed Darren Navier as creative head, where he will be responsible for leading creative concepts and delivery, with a particular cross-platform and user experience focus.

Joining from Bloom, where he was creative director, Navier has previously worked with brands including LA Fitness, Emirates, ADT and Anglian Home Improvements.

Of his appointment, he said: “The opportunity to work at Jaywing was just too good to pass up. I was incredibly impressed by their creative output and the clients they work with. There are few agencies able to back up their claims on the importance of planning and the vital nature of interactive experiences with real action.”

At Jaywing, Navier will also be responsible for overseeing the creative work of many existing clients, including Skipton, Yorkshire Water and First Direct.

He will also work with Jaywing’s new business department to respond to client briefs and new opportunities.

David Wood, brand communications managing director at Jaywing said: “Darren’s impeccable and meticulous creative eye mixed with the perfect blend of digital, social and content skills makes him the perfect fit for us at Jaywing. Saying you’re integrated and being integrated are different and Darren has an excellent track-record in the latter, always taking a truly customer-centric approach to deliver outstanding and seamless experiences.”

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