Border Biscuits asks 'Are you a Border Hoarder?' in nationwide consumer ad push
Border Biscuits is highlighting its brand personality and 30 year heritage in its biggest consumer advertising campaign to date.
The series of creative ads, which will run from August to October in national glossy consumer magazines including OK!, Red and Good Housekeeping, showcase three ideas and the extreme measures Border fans will go to in order to keep their biscuits to themselves.
Using the strapline ‘Are you a Border Hoarder’ the creative shows Border Biscuits stashed in unconventional locations including the washing machine, the shoe cupboard and even the underwear drawer.
Louise Creevy, sales and marketing manager at Border Biscuits, commented: “Our customers are always telling us how much they love our biscuits and the lengths they go to in order to hide them and enjoy them. We wanted the advertising campaign to communicate the brand’s personality and appeal directly to our core audience of female shoppers and we’re really pleased with the results.”
The print media campaign was shot by Richard Mountney and art directed by Border Biscuits marketing director, David Reid.