Commonwealth Games Federation celebrates brand values and legacy with creative banners throughout Glasgow City Chambers

The Commonwealth Games Federation has worked with creative communications agency Beetroot to design a series of welcoming and wayfinding banners to hang throughout Glasgow’s landmark City Chambers during the Games.

Each four-metre banner features an image capturing one of the Federation’s defining brand values – Humanity, Destiny and Equality – with a fourth representing Legacy.

With sponsors gathering at the City Chambers throughout the Games the banners have been hung withing the building’s iconic marble staircase and across other areas.

Brand designer at Beetroot Helen Mavrogiorgis led the creative with Rachel Simon managing things for the CGF.