New Forest National Park Authority (NFNPA) has struck a blow for family quality time with the launch of the world’s first Tech Creche, where visitors can store their digital valuables securely.
Research conducted by the Authority revealed that 7 in 10 children believe their parents are constantly glued to their mobile devices, with 6 in 10 parents believing that their kids are doing the same thing. In addition, 20% of kids feel their parents put work before their family and 40% admit they sometimes communicate with their parents by text, email, and social media at home in another room.
The Tech Creche concept has been introduced in a quirky video, created by social video specialists, RedPill, in association with Polygon PR, on behalf of NFNPA. The short film sees a young David Attenborough (voiced by impressionist Phil Cornwell) encourage viewers to leave the car at home and store their devices in the Tech Creche, leaving them free to enjoy the region’s majestic woodlands and coastline without digital distractions.
The Tech Crèche is available at Brockenhurst Station, via the New Forest Travel Concierge, and is open from 9am to 10pm until September 14, 2014.